Bandai Namco changing name again, adding Entertainment

Bandai Namco is facing an identity crisis. Less than a year after changing its name from Namco Bandai to Bandai Namco, the company has declared the intent to rename itself once again, this time to “Bandai Namco Entertainment.”

A press release from Bandai Namco states:

“This change in our name allows us to redefine the scope of our business as lying not solely just within games, but rather more broadly within entertainment as a whole.”

Translation: So people won’t get confused and think that they’re just about games.

The press release:

“In doing so, we seek the continued growth of our company through a new, yet wholly recognizable network that will be utilized for expansion into service and contents ventures.”

The name change is scheduled to take effect on April 1st.

Source: Joystiq


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