Nintendo and DeNa have entered into a “business and capital alliance” to develop and run new mobile games and build a new multi-device membership service for worldwide consumers.
Leveraging Nintendo’s “intellectual property (IP) and game development skills” and DeNa’s “world-class expertise in mobile games,” both companies will develop and run new games based on the company’s iconic characters for mobile devices. The alliance will “complement Nintendo’s dedicated video game systems business and extend Nintendo’s reach into the vast market of smart device users worldwide.” Under the alliance, DeNa will also strengthen its gaming business by leveraging Nintendo’s IP. To insure the quality that consumers expect, only new games optimized for mobile will come to the platform, rather than porting titles from the Wii U or Nintendo 3DS.
In order to create new game experiences for smart devices, all Nintendo IP will be eligible for development and exploration by the alliance.
Nintendo and DeNa also plan to develop an online membership service that’s accessible from mobile devices, PC and Nintendo systems. The membership service, which will launch in fall 2015, will benefit from DeNa’s “extensive” experience and capabilities in online membership services.
As part of the long-term relationship and commitment from both companies, Nintendo and DeNa have agreed to form a capital alliance. Under the alliance, Nintendo will acquire 10% of DeNa’s stock for ￥22 billion ($181,573). DeNa will simultaneously acquire 1.24% of Nintendo’s stock for ￥22 billion. The payment is due on April 2nd.