No Man’s Sky being investigated for false advertising

The UK’s Advertising Standards Authority (ASA) is launching an investigation into differences between concept videos and the final version of No Man’s Sky.

Specifically, the questionable material lives on the game’s Steam page, but the ASA’s decision would apply to all advertising that doesn’t match the final game, according to an ASA spokesperson.

Assumedly, the Authority is comparing the final game to its E3 2014 demo, which appears front and center on the game’s Steam page. Among the alleged disparities are UI design, flowing water, and aiming systems, which typically do change during a game’s development. However, there’s the more damaging realization that the released version lacks several features from the press video, like animals interacting and crashing through environmental underbrush or large-scale space battles.

According to the regulator, most cases have the offending companies simply agree to remove the ad and strip the claims to comply.

Source: Engadget Gaming

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s